Full Name
Joe Baker
Job Title
Publisher and Co-Owner
Company/ Property
STAY Magazine
Speaker Bio
Joe Baker is a passionate leader within Canada’s tourism, hospitality and education sectors. He is a vocal advocate for a resilient, inclusive, future-forward industry. Joe is co-owner of Big Picture New Media and Publisher of their newly launched hotel trade publication STAY Magazine. He is also CEO of Joe Baker & Co., a human capital consultancy focused on strengthening hospitality and tourism organizations and people.

Joe was previously Dean at Centennial College’s School of Hospitality, Tourism and Culinary Arts where he led the most significant transformation in the school’s over 50-year history. Joe has held senior management roles at George Brown College’s Centre for Hospitality and Culinary Arts, including Director of Operations, Services and Partnerships. Before joining higher education, Joe worked in hotels and managed restaurants.

With a Master of Education in Higher Education Leadership, a Bachelor of Commerce in Hospitality and Tourism Management and his extensive executive education and certifications, Joe has an obsessive thirst for life-wide learning and a passion to apply his experience and education towards which ever challenge is presented next.

He serves on the board of directors at Tourism HR Canada and Tourism Industry Association of Ontario.
Joe Baker