As CEO of Travel Alberta, David collaborates across multiple organizations to establish Alberta as the premiere destination to visit, work, live and play. At Travel Alberta, David leads a dedicated team to develop and promote unique destinations across the province. His strategic oversight of Alberta’s tourism recovery plan resulted in recovery to pre-pandemic levels in 2022—two full years ahead of schedule. As President and CEO of Destination Canada, David led development of the Federal Tourism Strategy, changes in aviation and visa policy, and an aligned Global Team Canada strategy, NorthStar 22. He also spent five years as President and CEO of the Tourism Industry Association of Canada. David holds a bilingual Bachelor of Arts in History and Political Science from York University.