Western Canada’s resorts are both stunning and resilient. Hear from leaders behind some of the region’s most enduring properties as they discuss staying competitive amid natural events, shifting labour realities, renovation cycles, and fierce global competition. 

In this lively, fast-paced debate, leading hotel companies go head-to-head to pitch and defend their newest brands. You’ll hear their best cases—then vote on the most compelling. It’s all in good fun, but with valuable takeaways about brand positioning and market appeal.